Industry: European Luxuary Automotive Sales/ Distribution
Function: Sales
Location: Domestic US
Our client had an aggressive three-year goal:
increase sales in a franchise distribution channel by 40% without
adding dealers or hiring more sales people. Only one approach could
achieve that outcome: make the existing sales force more effective and
productive.
In this case, “more productive” means taking a
group of already-high achievers at the retail outlet and individual
level, and making them better.
We have helped our client to profile, replicate
and recruit the objective metrics among retail locations, and the
elusive professional and personal traits among individual sales
performers, that define "Top 10%" - and help our client to develop the
people, processes, tools and support, and working environments that
help them to thrive at these dramatically higher levels of performance.
The goal was ambitious - to infuse “top
performer” attributes throughout the retail channel, creating a culture
populated by top-performing stores and people. Early-stage results for
this program and related initiatives showed an effective double-digit
productivity increase in sales.